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ENDORSEMENTS:






INFORMATION:
01. CANDIES (2002)

06.19.02 With both artists being profiled on Access Hollywood earlier this week, Candie’s today formally announced the new campaign featuring music artists Ashanti and Vanessa Carlton, the first endorsement contract for each of the young stars. Commenting on how she feels about the new campaign, Ashanti stated, “Candie’s is hot. I see a lot of artists that do it, and I’m definitely proud to be a Candie’s girl.” Read more.

02. WETSEAL (2002)

03. TRIDENT (2003)

04.Ashanti's "Rain On Me" Lidrock (Mini-Movie) Ad Campaign:

"We wanted to make a short movie that was 'real' – that showed that, no matter if you're rich or poor, black or white, famous or not, domestic violence can touch your life."

Powerful words from a powerful artist --- 23-year-old Grammy award winner Ashaniti is using her celebrity status to sound a brave battle cry against domestic violence.

In the “Rain on Me” mini movie music video directed by Hype Williams and co-starring Larenze Tate, Ashanti portrays a troubled young woman in an abusive relationship. Ashanti’s powerful song and lyrics combine with William’s visuals to impart the power and horror of the cycle of domestic violence.

In an effort to distribute this powerful film to every person possible, Ashanti partnered with LidRock to distribute this mini movie using LidRock’s unique platform.
This promotion in conjunction with heavy rotation on MTV, BET and other music video programs has brought this film and her cause to the attention of millions of fans. It has also helped to raise money for the cause with proceeds from the $5 mini-disc going toward helping to stop domestic violence.

In addition to her video, Ashanti has tackled domestic violence in interviews and appearances as well as spreading her message in a public service announcement that have aired in over 4000 movie theaters nationwide.

Ashanti’s partnership with the Family Violence Prevention Fund (FVPF) has brought this heroic organization into the spotlight raising awareness about the work they have done to eliminate domestic abuse everywhere it occurs. In January of 2004, the FVPF placed Ashanti on their top 5 list of People Who are Changing the World. Community building Web site DoSomething.org has also honored Ashanti with a Celebrity Service Award.

Click here to read the full press release.

05. CLARIOL HERBAL ESSENCE'S SHAMPOO

Ashanti became the 1st African-American female to lead a national campaign for Herbal Essence. Click here to watch commercial. Herbal Essence's was also advertised in the "Only U" video.

06. Ashanti's "Precious Jewel" Perfume:

Teen People: Ashanti threw her little pink bottle into a crowded pool of celebrity scents yesterday at an event to launch her fragrance, Precious Jewel by Ashanti. “I definitely put one hundred percent into this scent,” Ashanti told a crowd of paparrazi, beauty editors and retail executives. “From mixing the fruity and the floral, I was all about scent and smelling good.”

Celebrities like Britney Spears, whose second fragrance Fantasy debuted a day after Sean Preston was born, J. Lo, Sarah Jessica Parker and Paris Hilton all have fragrances on the market. “I always said that the perfume field was getting kind of flooded. A lot of people were doing a lot of the same thing,” Ashanti said. “But I also said that if I ever got a wonderful opportunity… of course I’d take advantage of it.”

Her opportunity came in the form of a deal with Wal-Mart, which will sell her fragrance exclusively for a limited time beginning in October. “It was all about making my scent accessible to all my fans,” Ashanti says. “And what better way than to sell the fragrance at Wal-Mart — there are stores all over the country and I love that a consumer can buy my CD and fragrance at the same time.”

Ashanti, wearing a baby blue dress and jeweled stilletos, called herself a fruity-floral type of person and said she wanted to mix the two to make Precious Jewel. “I found something that I really, really, really love. We mixed like bergamot and apple and peach and jasmine, a little bit of musk to mix all of that together to get the floral-fruity.” The light pink bottle of perfume with it’s dangling jewel, comes in three sizes and the scent is also infused into a mist and a shimmer stick.

“A guy will always remember how you smell so that’s very important,” she says. And apparently it’s important for everyone. “A 9-year-old can put it on. A 30-year old can put it on. It’s very sensual and sexy and girly and fresh and clean. And it doesn’t give you a headache!”

Fragrance Notes: Jasmine, Crushed, Oakmoss, Marigold Buds, Bergamot, Lily of the Valley, Sandalwood, Orchid, Raspberry, Apple, Peach, Ylang-Ylang, Rose, Musk, Plum

07. Mudd Delicious Curve Jeans:

“Live life Deliciously and delicious things can come true.”

Previously Available at: Bon Marche, Carson, Famous Barr, Foleys, Filenes, Kohls, Macys East, Mervyns, Richs, Sears, Vanity

They’re the hot NEW jeans from Mudd that follow the curves of your body ~ this awsome new fit is designed especially for YOU – the girls with Delicious Curves! You’ll find them in all the hottest styles and washes – with crystals, embroidery, lace, braiding, lo-rise and cutout waists, and tons of other cool styles you love!

08. ASHANTI'S OPC-3 BEAUTY BLEND

MARKET AMERICA: Ashanti loved our Custom Cocktail product so much she asked the experts in the scientific affairs department to create an isotonic OPC-3™ beauty blend for her. Ashanti's OPC-3 Beauty Blend is formulated to support healthy skin elasticity and provide the skin and body with an antioxidant defense. Ashanti's OPC-3 Beauty Blend is designed for individuals who want to look, feel and perform at their best, enabling them to reveal their beauty from the inside out.*

09. GAP CLOTHING

Click here to watch Ashanti on the set of her Gap Photoshoot.

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